About Me
I'm a bilingual marketing and communications leader with years of turning brand stories into measurable growth and mission-driven work into real impact. Raised in the melting pot of North Jersey, I grew up around a mix of cultures and voices, and that's where I fell in love with storytelling, bringing people together, and making a lasting difference.
That belief still drives how I work. Marketing isn't just campaigns and creative. It's storytelling used as strategy, the thing that connects you to your audience and keeps them coming back again and again. So whether I'm shaping a brand's voice or rolling out marketing plan indirectly for brands like adidas, McDonald's, and LALIGA, I start with the story and let the strategy grow from there.
Who am I away from the work?
I love nature, cooking, soccer, music of all genres, and helping my neighborhood any way that I can.
My CV
Marketing & Communications Manager
October 2024 - Present
Lead marketing and communications for Plei, running digital, email, and outbound campaigns that contributed to $500K+ in revenue. Manage partnerships with adidas, McDonald's, and LALIGA, own plei.com, and grew the newsletter to 40,000+ subscribers.
Plei
Editorial Content Manager
June 2024 - October 2024
Developed communications strategy and content for Plei's digital campaigns, producing copywriting, blog posts, and email marketing that grew brand awareness and engagement.
Plei
Marketing & Communications
February 2024 - June 2024
Drove communications strategy across broadcast, email, social, and digital channels for the professional soccer club. Coordinated campaigns between the club and its partners and designed assets in Adobe InDesign and Illustrator.
Carolina Core FC
Communications Consultant
January 2017 - Present
Lead messaging and communications strategy for clients across sports, hospitality and music sectors, producing scripts, speeches, and press releases while managing brand-building social campaigns.
Rodriguez Communications
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