A selection of my lifecycle marketing work, from web design and press releases to blogs and content creation. Each piece is part of a larger campaign, all of which I oversaw from a marketing standpoint, spanning user acquisition, digital and in-app marketing, events, and communications rollouts, trusted by major brands to deliver.

Together they show how strategy and storytelling move brands and causes forward, from first concept to finished piece.

Digital Portfolio

Designed and developed the player-information site for adidas Home of Soccer at Brooklyn Bridge Park, directing attendees to pickup soccer via the Plei app at the largest fan fest of FIFA World Cup 2026™. Executed in close alignment with adidas brand guidelines.

Web Design: adidas Home of Soccer

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Designed and developed the promotional site for Celebración Dorada, McDonald's flagship event for FIFA World Cup 2026™. Executed in close alignment with McDonald's brand guidelines. Promoted by Plei.

Web Design: Celebración Dorada

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Led the editorial rollout of "Meet Plei 2.0," the flagship announcement introducing Plei's rebrand, app redesign, and new web platform to a community of 500,000+ players.

Communications: Plei 2.0

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Led the communications and marketing strategy for Plei's partnership with LALIGA North America on the 2024-25 "El Partidazo" event series, a season-long slate of 40+ events across 10 U.S. cities. Wrote and distributed the press release and coordinated messaging across partners including LALIGA and AnyRoad while maintaining a consistent brand voice.

Press Release: Plei Partners with LALIGA

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Translation: CCFC Meet the Coaches - Español

Translated a Spanish-language coaching staff interview into English for Carolina Core FC, producing the subtitles for the club's video feature. Preserved tone and meaning across languages to keep the content accessible to a bilingual audience. Produced for Carolina Core FC.

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Marketing Campaigns

adidas Home of Soccer New York | COPA90 | Plei

Oversaw the full marketing rollout for adidas's marquee 2026 summer fanzone in Brooklyn, NY. In-app, outbound, and organic approaches, plus a dedicated website landing page, brought hundreds of players, fans, and enthusiasts together to celebrate the passion of the beautiful game.

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Celebración Dorada

Oversaw the full marketing rollout for McDonald's 2026 summer soccer events on both coasts of the US. In-app, outbound, and organic approaches, plus a dedicated website landing page, brought hundreds of players, fans, and enthusiasts together to celebrate the summer of soccer.

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Desayuno All-Star Challenge

Oversaw the full marketing rollout for McDonald's summer soccer events on both coasts of the US. In-app, outbound, and organic approaches, plus a dedicated website landing page, brought hundreds of soccer players, fans, and enthusiasts together.

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Pitchside by Plei: Monthly Newsletter

Built Plei's community newsletter from scratch to 40,000+ subscribers. Negotiated exclusive perks for subscribers to deepen the value of membership and drive ongoing engagement.

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